Style / May 2018

A Brief Look into Breitling's FIRST BOUTIQUE IN INDONESIA

Swiss watchmaker Breitling has opened its first boutique in Indonesia at Jakarta’s Plaza Senayan. The gallery features Breitling’s complete assortment of watches, including the Navitimer 8 collection.

Inside the boutique the interior design features a pop art painting by renowned American artist Kevin T. Kelly, while the floor is decorated with a walnut and quadrille wood paneling. The storefront displays a mannequin of a pilot, Breitling is long known for its ties to the world of aviation.

This is the very first Breitling boutique in Indonesia, with multi-brand retail boutiques far and few in between cities like Bandung, Jakarta, Surabaya, and Denpasar, in partnership with stores like INTime and The Time Place.

The company is known as being a specialist of technical watches, and played a crucial role in the history of the wrist chronograph. Founded in 1884 in Saint-Imier, Switzerland, Breitling made its mark as one of the few companies to produce their own mechanical chronograph calibre otherwise known as “movements” within the industry. Their calibres are entirely developed and manufactured in their own workshops.

The company produces some of the world’s most iconic watches, and sits in a similar stature with the greatest of watchmakers.

The latest in their watch collection is the Navitimer 8. The 8 in its name is a nod to the Huit Aviation Department, established in 1938 to produce cockpit instruments as well as classic pilot’s watches for civilian and military use. At the time, Willy Breitling chose the name “huit,” meaning “eight” in the French language, as a reference to the eight-day power reserve offered by its storied cockpit instruments.

The Navitimer 8 family introduces five distinct models that are worthy heirs to watchmaking’s richest aviation tradition, drawing heavily on Breitling’s design DNA and the technical features of the first board clocks and pilot’s wristwatches as well as on the Huit Aviation Department’s commitment to quality.